What Successful Business Signage Looks Like

A wise man once said that a business without a sign is a sign of no business. In this day and age, it is almost an unwritten law that if you have a business location, you need some kind of signage to make your presence known. This goes for business locations across all industries and fields; from retail stores to mechanic shops. Whether you are opening your business location soon, or are in the market for new signage, chances are, you might be wondering what to put on your sign. If you are, you’ve come to the right place, because in today’s blog, we’ll be taking a look at what we believe every business sign needs. For more information, keep reading below!

Clear & Concise Lettering – No Exceptions

Unless you are a corporate giant whose logo can be recognized without lettering, like McDonald’s or Starbucks, for example, your business signage needs to have legible, clear, and concise lettering. This is a must – regardless of what industry you’re in. Successful signage has text that is big, ambiguous, and in plain font, to erase any doubt that your visitors might have.


Think of signage as an advertisement for your business. What is it that you want to say about your business? Successful signage is effective and to the point – telling the public what their name is, what they do, and how you can get in touch with them. Billboards and commercial vehicle wraps are both great examples of this.

A Theme or Color Scheme

Without overdoing it, adding color to your signage can help it stand out and attract potential customers/partners. If your business already has a color scheme going for it, incorporating that into your signage can help make your business appear even more professional and consistent. 

Contact Information

This one is very straightforward but important; adding contact information to your signage is always ideal. After all, most businesses survive off of interaction with others (business partners, customers, etc.) Having contact information is a great way to incite more interest – and thus leads – for your business. 

Hours of Operation

Particularly if your business has frequent customers and/or guests, having your hours of operation posted somewhere on your signage is a smart move. Typically, the bigger your hours are, the better, as you don’t want your visitors getting confused in any scenario.

A Company Logo

Company graphics – most notably logos – have become a universal addition to signage. This is because logos can help make your business more recognizable as opposed to traditional text and/or lettering. 

Looking for Signage in Peabody, MA? Contact AdPro Design

With over 30 years of experience installing corporate signage, vehicle wraps, graphics, lettering, and more, AdPro Design is the local team you can trust for all of your business signage needs. We work throughout the area designing and installing beautiful signs for all sorts of local brands and businesses. See our work here on our website or call us at (978) 531-8939.

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